BUMBLE PRESENTS: LUV2SEEIT
In 2022, Bumble had a problem. They needed to let gen z black daters know bumble was a safe space for them. They wanted to reach black Women in ways and with topics that felt relevant to them.
As Creative Director with 19th&Park I led a team of art directors, designers, and writers to develop Luv2SeeIt. What started as a VLOG series, turned into a celebrity led and cast six episode podcast on dating and love. Bumble’s first podcast, also became their first viral campaign in history, shedding light on the dating experience for Black and brown Bumble users.
ROLECreative Director
SKILLCreative Direction, On-Set Art Direction, Design, Social, Experience & Branding
I led a social first campaign that resulted in over 13M views and a billion impressions. With so much success, Bumble was further motivated to move forward with a IRL experience at Spelman College and Morehouse University fall homecoming, infamously known as “SpelHouse” homecoming. Our team developed the spacial design, merchandise, social promotion and premiums for the event.
