As Creative Director of Trunk Club, I led the rebranding of the Trunk Club Custom look and feel. Although a service highest grossing in sales, with expert service, quality and tailoring the internal brand started to feel out of touch and too high-end. We shot the TC Men’s Custom Lookbook with an approachable look and feel. and an authentic spirit. As a result, the department not only met and exceeded sales goals, but expanded their consumer base.