Walgreens decided to go big and beauty and develop a way to speak about the category for the first time. A number of campaigns, beauty loyalty programs, and activations were developed to assist in this effort. I led the internal team to establish consistency and launch beauty as a destination across drugstores nationwide. I partnered with the cross-functional team to be sure we focused on women that felt unique, diverse and authentic to the community today. Working with outside agency partners as well as our USH and PR markets to bring creative to life across media channels including television, YouTube, Influencer content and print.